The new Police Department for Food Crime

The unique architecture of an oversized donut embodies transparency and community. It promotes a strong brand identity and creates a welcoming atmosphere that brings a smile to even those who are arrested.

SCA Superfood Commercial Architecture

Broadway / New York / New York
New York, United States of America
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Description

Superfood Commercial Architecture is proud to introduce you to the newest jewel in the crown of our culinary architecture: the Police Department for Food Crime. Built in the shape of an oversized donut, this majestic structure is not only an ode to popular food culture, but also a groundbreaking architectural masterpiece.

Metaphorical design, fascinating and functional

Why a donut, you may ask? The donut serves a number of symbolic functions. First, the donut stands as a metaphor for infinity and completeness, symbolized by its circular shape. The circle also represents community and cooperation, both fundamental principles of policing.

Additionally, the hole at the center of the donut was designed to embody architecture in the service of transparency – providing a public glimpse into the inner workings of policing, encouraging openness, and fostering trust in the institution.

Employer branding in a nutshell

The building's unique, striking design not only reflects our innovative approaches, but also significantly contributes to improving the Police Department for Food Crime's employer branding. Designing a building in the shape of a universally loved and recognizable symbol creates a positive and welcoming work environment.

This memorable and distinctive design helps create a strong and distinctive brand identity that attracts potential employees and makes existing employees proud of their workplace.

The Donut Effect: Arrested People with a Smile

We managed to create a building that is so welcoming that even those arrested are ushered into the building with a smile on their face. This is called the "doughnut effect." By creating an atmosphere that is approachable and less intimidating, we promote positive first impressions and help improve police-community relations.

As a metaphor for transparency and community, our donut building has created a whole new definition of the police station that feels modern, inviting, yet respectful. It's more than just a building - it's a powerful symbol of reimagined policing in the 21st century.

Project
Location: Meatpacking District New York City, New York City, New York
Date: 2024

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